When you started your business, you knew that finding a way to reach out to customers on a digital platform was non-negotiable, the only question was how. You were eager to learn and devoured everything you could find on marketing your new business. What you probably discovered was that you have lots of options, but the pros and cons of each aren’t so easy to decipher.
One of the big digital marketing conundrums is figuring out if it’s search engine optimization (SEO) or pay-per-click (PPC) marketing that’s going to bring customers to your door and help build a gold star reputation in the process.
It might seem like a coin toss, but SEO and PPC both have the same end goal. They’re nothing more than two different sides to the same coin. Why choose just one, when SEO and PPC is a classic example of the whole being worth more than the sum of the parts.
We think SEO and PPC work beautifully together, and here’s why.
The Yin and Yang of Marketing
The idea of using PPC and SEO together isn’t new. In fact, they’ve always gone hand in hand for generating traffic, leads and the ever-important conversion. But, many businesses don’t see it that way.
Are you familiar with the philosophy of yin and yang? It describes how two seemingly opposite elements work together in harmony, creating balance. PPC and SEO work together in the same way, but before we show how, let’s draw the line between them.
PPC, or paid search, brings people to your site or dedicated landing page through paid ads on search engines, social media and other websites. It’s usually keyword driven, and you pay only when your ad is clicked on. PPC is targeted and produces fast results by bringing the most qualified prospects to your door.
SEO on the other hand, is the art of generating traffic by optimizing ranking factors that get you noticed favorably by search engines. SEO is a lower cost, slower moving, but highly effective way of reaching your marketing goals.
Both approaches are effective and together, they become an insanely powerful marketing force.
Why They’re Better Together
With a strategy that optimizes both PPC and SEO, you can see how they work together and powerup each other’s potential.
For example, many small businesses are working with a limited marketing budget and investing heavily in a PPC campaign may be out of the question. Instead, they can focus most of their efforts on budget friendly SEO strategy to gain a better understanding of which PPC keywords are more likely to provide the type of ROI they’re looking for before they invest a single cent.
This type of strategy lets businesses leverage their own performance metrics rather than depending on industry wide keyword rankings. Instead of falling flat, their minimum investment in PPC is enhanced by the knowledge gained from their approach to SEO.
SEO also provides more value to the users that click on your PPC ad. The goal of PPC is direct – to get them to the landing point, which SEO is slow to do. But once there, it’s SEO that takes center stage as the nurturer in your sales funnel.
Let Us Show You How
It’s time to stop pitting SEO and PPC against each other and learn how to use them cohesively. We’re the full service digital marketing agency that can show you how. Contact Quincify today and let us show you how we’re motivated by your success.
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