Why Voice Search Optimization Is Important for SEO

Voice Search Optimization - Quincify
 

If your customers aren’t already using voice search, they’ve at least heard about it and are cultivating a growing curiosity. Each day, more people are using their voice equipped technology, like smartphones and digital assistants, to the point that “Hey, Alexa” has become a common household phrase.

In two years, it’s estimated that 50% of searches will be initiated using voice. We can look at this trend and connect it to the fact that voice search technology is rapidly becoming more accurate, and as it does, more people will trust it.

All of this has a major impact on search engine optimization (SEO) now and into the future. There are some rumblings out there that voice search is going to change the way we think about SEO. Granted, some of it is reactionary, but there’s also a ton of truth to what we’re hearing.

Businesses always need to have their eye on the future, and today that means optimizing for voice search right now. Here’s what you need to know.

Voice Search Optimization - Quincy, IL - Quincify

Adapting to Natural Speech Patterns with Long-Tail Keywords

Most people don’t type the same way that they speak. For example, you might text a friend something like “Catch the new movie?”, but if you were speaking to them you’d probably say something more along the lines of “Hey, were you able to catch that new movie last night after you got out of work?”.

The reason for this is simple. It takes a lot longer to type than it does to speak. With text, we’ve adapted to a type of shorthand that includes broken speech patterns and abbreviations. Businesses need to be looking at these differences when adapting their keyword strategy to voice search users.

Long-tail keywords, which are more specific with longer strings of words, are incredibly important to an SEO optimized voice search strategy. When it comes to voice search, there’s a huge difference between “best coffee house near me” and “where can I buy an iced latte on Main Street?”.

Now is the time to learn how customers are searching for your business with long-tail keywords and adapting your SEO strategy accordingly.

Content Based on Natural Voice Queries

The future of voice search isn’t dependent upon just keyword structure, but instead an approach that provides the absolute best experience for the user. We’ve become pretty good at understanding what that means with text search, especially where content is concerned, but we’re still learning where voice search is involved.

Voice search customers are still expecting search engines to produce the best results based on their queries. Search engines do a lot, but they’re not magicians. They need some help from you to make this happen.

Now is the time to start adapting your content strategy to appeal to the natural speech patterns of voice users. For example, reworking the content of your FAQ page to reflect how a voice user might ask questions when they’re considering a purchase.

Looking Towards the Future

To stay competitive, businesses need to start focusing on the nuances of conversational voice search as part of their SEO strategy. While voice search is growing, many businesses are unsure of exactly how to adapt. That’s where we come in. Contact Quincify today and let our digital marketing team help you discover the benefit of optimizing for voice search today.

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