The e-commerce industry is booming. More customers are shopping online than ever before, and it’s becoming the new norm for commerce. For proof, all we need to do is look at millennial shoppers who are a driving influence in the economy and see that 67% of them prefer shopping online compared to visiting a store.
An e-commerce store needs to be designed with the comfort and security of the customer in mind. Plus, there are other elements to success, like SEO and building a strong reputation as an online merchant. The process is a little complex and nuanced and there are a few factors that are critical to your success. If you’re thinking about building an online store, here are the things that you need to consider.
Product First Web Design
The primary focus of e-commerce website development should be to recognize that visitors are there with the intention of, or at least have an interest in, making a purchase. E-commerce website development should include features that easily move the visitor from the browsing stage to checkout.
This includes search functionality that makes items easy to find, as well as easy to navigate product options like color or size. Clear, intuitive navigation on your e-commerce site is an absolute must to keep customers engaged.
Optimize Product Pages
For online stores, the product images you provide are the visual representation of your products for the customer. They can’t reach out and touch the item, so they need clear, professional quality images that make it easy for them to check out all the same features that they would if they were viewing the item in person.
To optimize your product pages, keep the images high quality and include a complete description of each product. It’s ok to get a little showy in your descriptions but remember that customers are looking for the nuts and bolts, not creative writing. Product information should include:
- Sizes and measurements if applicable
- Specific product information
- Return policy
When writing copy for your product pages, be sure to also keep SEO in mind. You’ll want to include relevant keywords in the descriptions, and think about the way customers search for items online.
Take Care of the Technicalities
There are certain elements that are essential to e-commerce. These include things like secure payments, shipping methods, taxes and tracking. It might seem common sense, but these areas are often the ones that create a snag for new online stores.
Before you even think about opening your online store for business, you must decide on which payment options you’re going to accept and ensure that those transactions are secure. Consider which credit cards you’ll accept and understand the terms, conditions and costs of doing so. It’s also smart to include PayPal in your list of payment options since customers tend to feel very secure with their platform.
You’ll also need to create a well-defined strategy for order fulfillment and shipping methods. These are not details that should be put off until the last minute.
Know How to Measure Your Success
It’s great when you start to see your inventory move, but do you know how to measure the return you’re really getting on your investment? E-commerce website development and maintenance cost money, as does so many of the necessities of running an online store. Use data from your website to easily track inventory and sales, and get a clear view of your ROI.
Work with an E-Commerce Expert
If you’re considering opening your own online store, choose an experienced web developer to build it for you so you can prevent costly mistakes. We’re in the business of helping small businesses like yours grow. Contact Quincify today to learn about our e-commerce solutions and how they can help you achieve e-commerce success.
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