You’ve adopted a video marketing strategy because you know that video is one of the best ways to engage your audience. One can argue that it appeals to everything that people love about social media. It’s interesting, it’s valuable, and it’s entertaining. It’s digital marketing success wrapped up in one neat little package.
But have you ever wondered if there’s a way to make your video content even more engaging? Maybe a type of content that’s super easy to watch and maybe a little unexpected?
Say hello to animated videos.
Animated Video Defined
Don’t worry, we’re not suggesting you use Looney Tunes-style cartoons to market your small business, although that is a possibility. Animated video content is any type of video that doesn’t feature real people doing real things in real environments. There’s plenty of directions to take with animated videos, and as a form of content, it’s becoming more popular than ever.
We’re tired. People spend countless hours scrolling through social media and playing around online. They’re accustomed to being bombarded with ads and a constant stream of posts by businesses on social media. There’s so much of it that it’s hard to differentiate what’s great content and what’s so-so. Honestly, audiences are getting tired of trying.
They’re looking for a new take on the same old content, something that’s refreshing and easier to watch.
From whiteboard animation and infographics to animated elements added to live action, animated video fits the bill.
How Animation Powers Up Engagement
Most people prefer to watch video instead of reading when given a choice. If you can take written content and transform it into an engaging video, then that’s a win for your brand. The keyword here is engaging.
Sometimes, people get tired of looking at other people. They want something that they haven’t seen before. With animation, you can provide a completely new and interesting experience for your market. When this happens, you get viewers who are willing to watch longer and thus naturally become more engaged.
There’s also a simplistic beauty about animation, at least from the viewer’s perspective. Let’s say you’re an accountant and you want to post an explainer video on a complicated topic. Given that many people are visual learners, a brief animated tutorial is going to drive home your message more effectively than having you sit in front of the camera.
How Animated Video Benefits You
Sure, it’s engaging and maybe even a little nostalgic, but how does animated video measure up on your end, especially with your bottom line?
First, animated videos almost always cost less to produce. In the end, this benefits your return on investment. Traditional videos require costly production that includes equipment, actors or spokespeople, and an editing process. Animation requires only a fraction of that budget – and your creativity.
With animated video, we have a highly engaging type of video that can be adapted to practically any subject relevant to your brand and your audience. It’s a win-win for everyone involved! We’re excited about the possibilities of engaging animated video. Connect with the video marketing experts at Quincify today, so we can share this excitement with you.
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