Over the past decade, advancements in technology have drastically changed how we approach many things, including marketing. With such a heavy focus on building brand awareness through digital marketing, strategies like print materials have become more of an afterthought.
While you might think that printed marketing materials aren’t as relevant for small businesses as they once were, there’s some strong evidence to the contrary.
Take a look at these numbers.
- 79% of households say that they read, or at least scan, direct mail
- Direct marketing can have as much as a 1300% ROI
- 56% of consumers think print marketing is the most trustworthy type of marketing
The numbers don’t lie: direct marketing truly works. Now let’s look at why it’s an important tool for small businesses that really want to engage their audience.
Printed Materials Are Tangible
Business cards, brochures, and other types of printed materials are physical items that can be held, touched, and looked at. Depending on the type of printed material you’re using, it can stay in someone’s wallet or desk drawer for weeks, if not longer.
What does this mean?
It means your audience will repeatedly touch, read, or at least glance at the material. Each time they do this, they mentally connect with your brand. They’re reminded of why they kept the printed material around, which makes them more likely to engage with your brand.
Print Is a More Targeted Strategy
Printed materials can be one of the best ways to reach your local audience. Whether you’re distributing printed material to a geographical demographic via direct mail or a targeted niche through a print publication, printed materials allow for a narrow target.
Take business cards for example. In the realm of marketing costs, business cards are relatively inexpensive. Each business card you hand out has a chance of generating a high-quality lead, something you can’t say about non-printed marketing.
Printed materials put your brand in front of the right person, at the right time, which is incredibly important for small businesses that want to increase brand engagement.
Want to learn more about why printed materials are still crucial for small businesses, even in 2018? Contact Quincify today, so we can get to work on creating a branding strategy that includes digital and printed material for your success.
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