With 300 million active monthly users, Instagram is a powerhouse in the world of social media.
Smart businesses on social media know that reaching across multiple platforms to meet their audience is the key to building brand recognition, and right now, Instagram is the place to be. Here are a few Instagram best practices for building your business:
Get Serious with a Business Account
There are two ways of sharing your brand on Instagram. You can either sign up with a personal profile or a business profile. While you might be hesitant, Instagram for business is the way to go if you’re really looking to increase brand exposure.
Instagram business accounts allow you access to analytics that will help you connect with and expand your audience. Other features, like a contact button, make it effortless for customers to contact you.
Here are a few questions to ask yourself if you’re on the fence about a business profile.
- Do you have over 10K followers, or do you want to really grow your follower base?
- Do you love using Instagram Stories to engage with your audience?
- Are you curious about Instagram marketing?
- Would the easy contact feature be useful to you?
- Are you thrilled at the prospect of Instagram analytics at your disposal?
If the answer is yes to any of these, then don’t wait. Sign up or switch to a business profile now.
Never Underestimate the Value of Organic Social Content
For your small business, Instagram is a great platform for organic content.
It used to be that most social content was organic. Then came the push of paid ads, and suddenly, organic content was shoved to the back burner. This left businesses wondering if there was any value left in organic content, especially when competing against paid ads.
The short answer is yes. Now, let us tell you why:
Organic content accomplishes things that paid content can’t. For starters, organic content gives your brand validity. Your audience is influenced by real content. They eat up reviews and love seeing what their friends are sharing. This makes you real and interesting to them. Paid content, on the other hand, rarely separates you from the crowd.
Instagram, with its high visual appeal, has an advantage over other platforms in organic content. Over 80% of Instagram users follow at least one business on the platform, and 65% of top performing posts feature products.
While a multi-platform strategy is great, Instagram is where you want to be to really drive organic content.
Boost Your ROI
The end goal here is to build your brand while getting the maximum return on your investment. Instagram makes it easy to accomplish both of these things. The best strategy is a combination of Instagram ads and organic content. Here are a few tips for getting your best ROI from both:
- Make it about people, not your product. Lifestyle shots are what gets noticed on Instagram. People don’t care about bland product images.
- Use Instagram stories to promote your brand. Stories are engaging and keep your audience glued to your profile.
- Go live. Live content is transparent content, and customers trust brands that willingly offer transparency.
If you’re not using Instagram for social media marketing to build your brand, what are you waiting for? Every day you’re not using Instagram is a missed opportunity, so don’t let another go by. We’re here to help you build your brand with social media marketing. Connect with a social media expert at Quincify today to find out more.
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