Most small businesses are facing more competition than ever before. The Internet, and our growing reliance on it, means that as a small business, you’re competing in an ever-expanding digital landscape. It isn’t just about beating out the shop down the street, but the presence you build in front of an expansive digital audience.
Today, customers aren’t just looking for products and services. They’re also looking for the experience, and of all the digital marketing strategies in your tool box, content is the one that can provide the most in value, engagement, and user experience.
Here’s a quick guide to discovering the benefits of great content marketing for your small business.
The Basics of Content Marketing for Small Businesses
Content marketing is a strategy for businesses to build a relationship with their audience and nurture them along the customer journey. It’s also one of the best tools for converting an interested consumer into a paying customer. Content is the solution for a digital marketplace driven by user experience.
For small businesses that are looking for a competitive advantage, content marketing costs 62% less than traditional marketing methods and generates three times the number of leads. Small businesses looking to establish themselves as leaders in their local industries love the equation of cost savings plus more potential customers landing at your door.
But, while many businesses are familiar with the term content marketing, there are quite a few misconceptions and misunderstandings about how to best optimize it for success. For example, when many people hear the word “content”, they automatically associate it with the word “blog”. While a blog might be part of an overall strategy, content marketing goes so much deeper.
How Content Is the Main Building Block of SEO
Content is the ultimate delivery vehicle for search engine optimization. The two are distinctly separate, but dependent upon each other. There’s simply no such thing as SEO (search engine optimization) without content, and without SEO nobody will find your content.
For SEO to really work at driving organic traffic to your website, certain things need to be present – such as the top-ranking factors that search engines look for. While Google might have over 200 ranking factors, there are few that are crucially important. These include keyword usage, link building, authenticity and user experience.
Great content fills all these needs and more.
How Small Businesses Can Optimize Content Today
As content marketing becomes a growing priority for businesses, new challenges arise. For example, how to make your business content stand out in a crowd. We could talk forever about how to make this happen, but for now we’d like to offer three tips for content marketing optimization today.
- Tip 1: Go for big data. Big data is a tool that marketers can use to learn more about their audience personas and create content that’s laser targeted to audiences with a high potential for conversion.
- Tip 2: Recognize content as part of the buyer’s journey. You are constantly nurturing customers along the sales funnel. Keep this, and their various stages, in mind when creating content to move them one step further into a lifelong customer relationship.
- Tip 3: Keep an eye on technology. Be aware of how technology, like video and voice search, is impacting how people interact with content and always be looking for ways to adapt to your audience.
We’d love to talk more with you about a content marketing strategy for your small business. Contact Quincify today to learn more about our expert digital marketing services.
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