You keep hearing that marketing is all about content. It’s true that content is the vehicle that delivers a brand to their audience, but it’s also important to think about how it’s received.
Email is incredibly effective for content delivery, but only if it gets opened. No matter what gems an email contains, if the subject line falls flat, all your attempts are in vain.
What you need are email subject lines that power through overstuffed inboxes and get noticed. Here are five ways that you can write the type of email subject lines that boost open rates.
Today, with all our digital capabilities, marketers can learn more about their audiences than ever before. You have all this information at your fingertips, so why not use it create customized email subject lines?
Personalized subject lines increase open rates by 50%. Personalization goes further than just knowing their name. Demographics and consumer interests can be leveraged for personalization.
Use language that feels familiar and personal. Tarte Cosmetics are famous for address their female fans and email recipients as “Tartelettes.” Instantly, the subject line feels like it’s coming from a friend rather than a company.
Pay Attention to Persuasion Triggers
A persuasion trigger is something that grabs the recipient’s attention and encourages them to open your email. Things like personalization mentioned above, along with other factors including the fear of missing out, reciprocity, or plain old curiosity are all persuasion triggers.
What’s important to remember is that triggers change. As your brand grows and matures, so do your customers. The triggers that speak to them now aren’t necessarily the same ones you used to get their attention in the first place.
You need to constantly pay attention to and monitor which persuasion triggers are working for your brand, and don’t be afraid to mix things up with your old standbys grow stale.
Keep It Concise
People aren’t interested in long subject lines. If it can’t be said in just a few words, it’s more suited for the body of the email rather than the subject.
When people check their email, they often do a quick scan and pick what they want to open. Plus, considering that more email is opened on mobile, a long subject makes it near impossible to quickly grab the intent.
Keep it short and sweet to boost open rates.
Be Relevant and Timely
When a recipient sees a subject line that leads to timely news or hot industry trends, they’re more likely to open it because it appeals to their immediate interest. There’s also another benefit to this.
Sending emails that are time-relevant also establishes your brand as an authority in your industry. You’re planting the seed that gets subscribers in the habit of automatically opening your emails because they always contain new, interesting content.
Don’t Be Too Mysterious
If they don’t know what’s inside, they’re probably not going to want to open your email. Effective subject lines tell the recipient what to expect using short, concise language.
For example, say you offer a free eBook when a subscriber signs up. A welcome message with the subject line “Your Free E-book Inside!” is much more effective than “Thank You for Subscribing.”
Creating winning subject lines is a key part of successful email management. If you’re ready to see major improvements, contact Quincify today to learn more about our email marketing solutions for your growing business.
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